Beyond the Hype: The Impact of Generative AI on Marketing

Generative AI in Marketing: Benefits & 7 Use Cases in 2023

Writing copy for 500 different variations of my so good most awesomest app ever is soul-crushing. Microsoft says AI can do it, thanks to its multi-billion dollar investment in Open AI and ChatGPT. As always, we’re committed to transparency and making ads distinguishable from organic search results.

More than half (51%) are already experimenting with generative AI or using it at work already. For nearly two decades CMSWire, produced by Simpler Media Group, has been the world’s leading community of customer experience professionals. We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Ask it to re-write content in a “professional” or “clever” tone, or some other combination that best fits your or your brands voice. Have you ever sent a survey with an open-ended question only to dread the part where you have to manually parse through the responses and structure/visualize the data?

You can use this tool to create a theme song for your company’s podcast or background music for an explainer video. That could be a topic and keyword or, for social media, a section of a report. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing.

Summarize a long-form post

GPT-3 and GPT-4 can also be used for SEO optimization, ad optimization, market research, and predictive analytics, helping businesses make data-driven decisions and stay ahead of the competition. Overall, OpenAI’s GPT-3 and GPT-4 is a powerful tool for any marketing team looking to improve their content creation process and enhance customer engagement. Generative AI is able to create visual content like images and videos for consumers. It can also automate image generation using deep learning algorithms and generative adversarial networks (GANs). This saves time and resources for marketers who would otherwise rely on design teams.

generative ai for marketing

In each of these roles, generative AI not only automates repetitive tasks but also offers a degree of personalization and insight that was previously unattainable. These capabilities allow marketers to focus on higher-level strategy and creative work, making the most of both human and AI strengths. It can also create visual content, such as banner ads, social media graphics, and even website layouts, thereby speeding up the design process and enabling more extensive A/B testing. Marketers can then use generative AI to craft personalized outreach for specific segments. For example, a marketer for an online surf shop could prompt a generative AI tool to write personalized email offers for specific segments.

Key data

At the end of the day, machine learning can’t replace humans, but humans can also learn to work smarter, not harder. When used correctly, generative AI creates opportunities to expand your business, increases productivity and efficiency, saves costs, and gives you a competitive advantage. ATOMM’s outputs originate from original, high-quality source material and are reviewed by human editors. For this reason, our AI-generated content retains the originality, depth, and accuracy required to meet competitive brand and customer standards.

Especially with Google upgrading the search rating guidelines from E-A-T (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T, with an additional ‘E’ for Experience. This effectively prioritizes content that comes from or includes an expert. It is a crucial step to maintaining privacy, security, and cost-effectiveness. Put up proper AI regulations in place to prevent distribution of harmful content and input of sensitive customer data into AI tools.

generative ai for marketing

Inspired by Genesis chapter 1 and Star Trek’s Jean-Luc Picard, we’ve always dreamed of the ability to literally speak reality into existence. And while we’re not quite there yet for “Tea, Earl Grey, hot,” (atoms are hard!) we’re actually been given shockingly deity-like powers with generative AI (0s and 1s are easier). Text, images, video, Python code, trip itineraries, sweet sentiments for significant others on Valentine’s day, entire apps (I’m seriously not joking here) … all of that is possible with generative AI for marketing today. They are trained on past human content and have a tendency to replicate any racist, sexist, or biased language to which they were exposed in training. Although the companies that created these systems are working on filtering out hate speech, they have not yet been fully successful.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Generative AI as a content writing assistant

The AI tools use advanced natural language processing to analyze the input and generate new text of a particular style and tone. Unlike traditional AI that relies on simple web scraping, gen AI harnesses intricate algorithms, detecting customer and market data patterns. This advanced segmentation targets audiences more effectively, ensuring businesses pinpoint high-quality leads for tailor-made campaigns. Moreover, gen AI refines marketing techniques by conducting predictive A/B tests on various campaign elements such as ad copy, page layouts, and SEO strategies.

generative ai for marketing

Generative AI uses data (meaning other content) to help inform its output. These tools can promote plagiarism by ignoring the original content’s creators. You can then quickly deliver complex information in an easier-to-understand way. I’m excited to read your article on the challenges of using generative AI in marketing!

How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing

It also provides a wide range of editing features, allowing you to customize and enhance your images with ease. Lumen5 also offers a user-friendly interface that allows users to customize their videos with text, images, and branding elements. With Valossa’s advanced video analysis and recognition capabilities, businesses can make data-driven decisions and stay ahead of the competition in the fast-paced world of marketing. Code Conductor’s intuitive interface, coupled with its extensive library of components, empowers marketers to unleash their creativity and bring innovative marketing ideas to life without relying on developers.

  • As AI technology evolves, we can see more businesses leveraging this powerful technology to achieve better results.
  • The McKinsey report discusses the emergence of generative artificial intelligence (AI) and its potential impact on businesses.
  • From automating the creation of content to streamlining the campaign creation process, generative AI has the potential to revolutionize how we create and consume marketing materials.

By eliminating the confusion and delay in analyzing data, generative AI takes the heavy lifting out of content creation. This technology can generate product descriptions that are accurate, compelling, and optimized for search engines. In 2023, most marketers are using some Yakov Livshits form of generative AI — defined as artificial intelligence capable of generating text, images or other media. A study of US marketers by Statista showed that 73% of respondents reported using generative AI tools, such as chatbots, as a part of their company’s work.

What is ChatGPT?

And material generated solely by AI often falls into the low-quality category, with hallucinated facts, unoriginal ideas, and an often repetitive, robotic writing style. If you’re looking to make more use of AI copywriting to increase the amount and hopefully quality of your content, your options really fall into two categories. First, the free tools from Open AI, the creators of ChatGPT and the GPT Large Language models and second paid services from other providers that also use LLMs, some of which are from Open AI. For ‘hands-on’ marketers seeking to take advantage of the latest AI-based tools for generating content and copywriting, there are now quite a few options which I’ll recommend at the end of the post. First of all, ChatGPT can help you reduce the time you spend drafting marketing materials.

SAS embraces generative AI for marketing – MarTech

SAS embraces generative AI for marketing.

Posted: Wed, 13 Sep 2023 16:58:19 GMT [source]

Generative AI is a powerful tool that has the potential to revolutionise the way marketers approach their work. Let’s dive into the world of generative AI and discover the tools that can elevate your marketing efforts to new heights. Many generative AI programs are free or cost a small fee for professional use. Even though you might have to pay, spending money on AI tools will not be as expensive as employing staff to write code and do the work themselves. AI tools can help scale your company’s output and assist employees with their workload.

Businesses need pricing clarity as generative AI services hit the market – ZDNet

Businesses need pricing clarity as generative AI services hit the market.

Posted: Wed, 13 Sep 2023 16:31:09 GMT [source]

It identifies emerging trends, customer preferences, and market opportunities. Marketers can leverage generative AI to gain insights into their target audience, competitors, and industry landscape. Yakov Livshits Marketers can leverage this technology to produce visually stunning advertisements, personalised video content, and engaging multimedia experiences that captivate their target audience.


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